I make creative mean something — and now I make it measurable.
17 years of brand craft at Ogilvy & Mather, Leo Burnett, and in-house for tech: positioning, naming, identity, go-to-market narrative. Co-founder of Kyiv Academy of Media Arts — Ukraine's leading creative institution, thousands of graduates. Three ventures built from zero.
Most recently at Promova, I built the creative performance system: ad-hoc ideas turned into a repeatable pipeline, AI wired into production, the craft bar raised across the team. The throughline of everything I do: creative from heroics to system. From inspiration-dependent to performance-engineered.
Currently pursuing an M.Sc. in AI. I'm not a growth hacker — I'm the person who makes your product mean something to people, and now I speak enough of your language to do it faster.
Vovk, S. — B/W, no filter needed
Core Capabilities
Creative Performance Systems
Hypothesis → variant → metric pipelines. Creative that compounds learning instead of relying on luck.
Brand Strategy & Positioning
25+ brands built from scratch: identity, voice, market narrative, GTM. Ogilvy / Leo Burnett school of consumer insight.
Creative Direction
End-to-end campaigns across digital and offline. Led teams of 8–15 creatives.
AI in Creative Workflows
Hands-on production automation, LLM-driven brand systems, quality control. Built, not read about.
Storytelling & Content
Cross-platform strategies for OTT, social, events. Music supervision for TV — soundtrack sold to Netflix.
Education & Training
Co-founded KAMA. Designed curricula and delivered creativity training for teams from Indonesia to Europe.
Experience
Apr — Aug 2026EdTech · Remote
Creative Performance Architect · Promova
Architected the creative performance engine: turned ad-hoc creative into a repeatable, measurable pipeline — hypothesis to variant to metric, every time. Less inspiration roulette, more compounding learning.
Wired AI into the production workflow — automating the grunt work so the team spent its hours on the bets that move ROMI, not on what a model does in thirty seconds.
Raised the team's craft bar: coaching, structured training, sharper briefs, harder feedback.
Built the communication architecture (why Promova → how it works → why try now → why stay) as a cross-functional partner to UA, Growth, Analytics, and Awareness.
Mar 2026 — PresentMedia project
Founder · AIBUBBLEDOTCOM
Where the creative industry learns to speak machine — and tech learns why creativity isn't a feature, it's the operating system. Writing about creative × AI without the hype or the corporate filler.
Apr 2024 — Dec 2025Berlin · Remote
Creative Director · AmA Invest
Owned brand development for a portfolio of companies: visual identity, product design, positioning, and go-to-market narrative for each new launch.
Built integrated campaigns across digital and offline, keeping brand consistency across 4+ holding subsidiaries.
Managed full product lifecycle from creative concept to market launch, cross-functionally with product, design, and business teams.
Oct 2023 — Oct 2025Poland · Ukraine
Creative Director · MEGOGO — OTT streaming
Led integrated advertising campaigns for a tech product with millions of users across two markets.
Designed internal training — upskilling the team on creative craft, AI tools, and production efficiency.
Nov 2013 — PresentKyiv, Ukraine
Co-Founder & Creative Director · Kyiv Academy of Media Arts (KAMA)
Created Ukraine's leading creative industry academy — a 0-to-1 venture from concept to operating institution with thousands of graduates.
Designed curriculum, recruited faculty, built community. Combined creative education with real-world brand projects.
Developed creativity training programs for corporate teams across tech, retail, beauty, and media.
2022 — 2024NGO · Digital production
Co-Founder & Creative Director · WAW: War Against War
Built an NGO and digital production unit for high-impact information campaigns during wartime.
Developed global content strategies combining storytelling craft with rapid-response production at scale.
2020 — 2022Kyiv, Ukraine
Music Supervisor · 1+1 Media
Composed and supervised original soundtracks for TV series on the group's streaming platform — sold to Netflix.
2011 — 2012Kyiv, Ukraine
Head of Strategic Planning · Ogilvy & Mather Ukraine
Strategic planning for international and local brands: consumer insight → brand strategy → campaign brief. Translated market data into actionable creative direction.
2008 — 2011Kyiv, Ukraine
Account Planner · Leo Burnett Ukraine
Consumer research, trend analysis, audience segmentation. Foundation in data-informed creative thinking at one of the world's top agencies.
2017 — PresentUkraine
Co-Founder & Producer · V Events
Concerts, branded events, sponsorship activations — live audience engagement and brand experience.
Consulting & Team Training
VOVK Creative Consulting — Founder
A creativity system for teams: idea flow, energy, and results. I help companies build sustainable creative processes through anti-burnout frameworks, AI-augmented workflows, reframing techniques, and brand storytelling systems. Delivered as workshops, fractional consulting, or custom programs for teams of 5–50+.
Neoversity IT University / Woolf — in progress. Focus: AI product management, HCI, LLM architecture, creative automation.
2011
Advertising
Miami Ad School, USA
2021
Business Administration
Business-Constructor, Business Owner 2.0
Languages & Recognition
Ukrainian (native) · English (full professional) · Spanish (learning) — Order of Merit, III Degree, Ukraine
Most leaders in tech come from tech. I come from the other side — from understanding how people make decisions and how to build creative systems that scale. And I've now shipped that system inside a tech company, not just talked about it.
